For all the people who are interested in Downhill Biking/ Freeride or Motocross:
As part of my master thesis at the Management Center Innsbruck, Austria, the survey will help me to answer the question of how brand extensions have an impact on the brand equity of a company. The study is carried out in cooperation with O'NEAL. (Also check out the O'NEAL Europe facebook page)
I would be very grateful if you have a few minutes to fill out the questionnaire!
Just follow the link:
As compensation for your participation you can WIN a brand new O'NEAL DH helmet!!
Thank you very much!