For all the people who are interested in Downhill Biking/ Freeride or Motocross:
As part of my master thesis at the Management Center Innsbruck, Austria, the survey will help me to answer the question of how brand extensions have an impact on the brand equity of a company. The study is carried out in cooperation with O'NEAL. (Also check out the O'NEAL Europe facebook page)
I would be very grateful if you have a few minutes to fill out the questionnaire!
Just follow the link:
http://www.q-set.at/q-set.php?sCode=KNZJBXBUVVCR
As compensation for your participation you can WIN a brand new O'NEAL DH helmet!!
Thank you very much!
Full Version: New Products of O'NEAL?
Done - as a overview the brand doesn't really show up on the radar from my perspective in terms of mountain biking.
They have a lot of ground to cover to develop into the market and probably require a 3-5year strategy and a high level of commitment to break in succesfully.
They have a lot of ground to cover to develop into the market and probably require a 3-5year strategy and a high level of commitment to break in succesfully.
QUOTE(jes @ Apr 27 2012, 05:53 PM) 
Done - as a overview the brand doesn't really show up on the radar from my perspective in terms of mountain biking.
They have a lot of ground to cover to develop into the market and probably require a 3-5year strategy and a high level of commitment to break in succesfully.
They have a lot of ground to cover to develop into the market and probably require a 3-5year strategy and a high level of commitment to break in succesfully.
Greg Minaar is sponsored by them, so they aren't completely off the radar.
I agree, the comment was from my perspective that they just don't register as a MTB brand, more of an MX brand say like Alpinestars or AXO.
Cedric Gracia is sponsered by them also im pretty sure
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